Chapter 4 - Page 3 of 12 (draft version may contain some typos etc)

A demonstration of Visual business Planning - continued
 
An example APT style business plan

To set the scene, imagine you have just been hired by H W Brown & Co. They have their sales and administration office on level 2 of this old restored office building.

Today you are meeting with Ted Brown, grandson of the founder - and your new boss.

The purpose of the meeting is to give you an initial orientation to the company.

After some small talk, Ted mentions that the best way to introduce you to the company’s operations was by walking you through their business plan.

Oh no!- not the business plan

You immediately imagined spending the day going through a document about the size of a city telephone directory — and about as interesting.

To your surprise however, what Ted shows you is significantly different.
 
 

H W Brown & Co